When it comes to SEO, keyword research is one of the most important aspects, but it’s not that easy. Sure, you can hire the best Neo Adviser SEO agency. But you can save money by doing it yourself. Suppose you want your website to rank high in search engine results pages (SERPs). In that case, you need to ensure you are targeting the right keywords and then use them to create content that Google will most likely index. This post will share the three main elements to pay attention to when conducting keyword research. We hope that with this post, you can improve your keyword research strategy for a better SEO campaign. Let’s get started.
Relevance
The first and most crucial element to consider when conducting keyword research is relevance. Your target keywords should be relevant to your business, products, or services. If you are a travel blogger, for example, you would want to target keywords related to travel, such as “vacation ideas,” “best travel destinations,” or “travel tips.” The key is ensuring the keywords you choose are relevant to your target audience.
Searcher’s Intent
Another essential thing to consider regarding relevance is the searcher’s intent. There are four main types of intent: informational, navigational, commercial, and transactional. Choosing keywords that match the type of intent you are trying to target is essential. For example, if you are a travel blogger and want to target the commercial intent, you would want to use keywords such as “book a vacation” or “find the best deals on airfare.”
Search Volume
The next element to consider is search volume. This is the number of times a keyword is being searched for in a given time. The higher the search volume, the more popular the keyword is. You can use tools like Google AdWords Keyword Planner or SEMrush to find out how much search volume a keyword has. You want to choose keywords that have a high enough search volume that you can get some traction but not so high that you are competing with the big players in your industry.
Authority
The last element to consider is authority. This refers to how much influence or trust a website has. When it comes to SEO, you want to target keywords associated with websites with a high degree of authority. This means they are more likely to rank higher in SERPs. On top of that, if you can get your website to rank for a keyword associated with a high-authority website, you will also benefit from the increased traffic.
Simply put, all it takes to conduct proper keyword research is to check your chosen keywords’ relevancy, intent, search volume, and authority. With these four elements in mind, you can be sure to target the right keywords for your SEO campaign. Keep in mind that getting good at keyword research takes time and practice, but it is worth the effort. After all, the right keywords are essential to driving traffic to your website.
